Reviews. It’s the first thing we look at when buying a product or deciding where to go. We rely on honest reviews of people’s experiences to give us an idea of what to expect. If a business has no reviews, or worse, negative reviews, it can significantly impact your business.
Bloggers receive free products to review all the time. However, they used to get away with posting reviews as if they personally bought the product. Not anymore. Amazon has cracked down on these cases and inform businesses they must explicitly state the item was given for free, in exchange for a review. Some people simply write extremely long and thorough reviews, and at the bottom write,“this item was given to me for free for my honest opinion”.
Another great portion of reviews is the ability to interact with customers through responses. Many times, negative reviews are posted because of a miss communication with an employee. By responding and being able to offer a discount or even an apology, it gives the business more credibility.
One thing I have seen recently in multiple dispensaries is a sign that says, “show us your review and get 20% off your next purchase!” While this is a great strategy for inquiring more ratings, you want to emphasize they write detailed reviews of their experience. For example, naming the employee who helped, how quickly they were in or out, the quality of the product, and if they recommend the location. Having twenty reviews that say, “Great! Love it!” doesn’t really do much to anybody, except to make the average rating go up (which is still good).
All in all, take advantage of the internet and try to inquire high quality, detailed reviews from customers. If there are any bad ones, make sure to write a professional apology and offer to give a discount in order for them to give the shop a second chance. Lastly, any free products given for review must have a disclaimer. Now go out there and get yourself some more reviews!